Brawn: Celebrating Fat Men

Fat Is Not a Bad Word is all about empowering and celebrating fat women, but we love fat people of other genders, too. Today let's talk about some progress being made in visibility for men of size.


IMG Models is rolling out a new plus size men's division, Brawn. Brawn's first model is Zach Miko, an actor, comedian and writer known for modeling Target.com's Mossimo Supply Co. big and tall line.

Not only is Miko at the forefront of the men's plus size movement, he's damn cute, body positive and well-spoken.

“Women of all shapes and sizes are beautiful and confident and sexy,” he said. “The conversation has changed from ‘This is what beautiful is’ to ‘What is beautiful?’ I am humbled to be able to raise that question for the men’s industry.” [Source].

Looks like I have a new crush.

A photo posted by Zach Miko (@zachmiko) on

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